I love this DVD! I purchased it for my older daughter for her second birthday. Yeah, it is a little early for learning letter sounds but I like to buy 'toys' a little ahead of when she'll actually use them. Now my younger daughter is enjoying this DVD - bonus!
Letter Factory is the perfect length for a preschooler, IMHO, because its just over 35 minutes. And the story/songs don't grate on my nerves like other baby and preschool education movies. My husband and I often refer to the short songs for each letter to remind our older daughter how to sound out a word.
I've given this lovely DVD to many children in the past few years. Amazon offers free super savings shipping on Letter Factory, and I have even bought it at Target on a few occasions!
Now Leap Frog has a new DVD titled Let's Go to School - its on our Christmas wish list.